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Next generation

We nurture a unique community of heirs and family business successors, providing vital opportunities to meet, learn and grow. 

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business woman

Our clients’ heirs and family business successors are increasingly driving progress in the world around us.

They are doing so via their careers, their investments, their philanthropy and their advocacy.

As they take on more responsibilities – or prepare to do so – we seek to empower them on their journey.

Our Next Generation programs provide vital connections, knowledge and opportunities.

They bring together participants from across the globe, allowing them to form personal and professional ties with their peers.

We host these exclusive programs in partnership with world-class institutions such as Cambridge University and Singularity University.

The programs provide unique learning experiences to prepare participants for challenges and opportunities in a rapidly changing world, helping them to lead and succeed in their chosen paths.

 

We aim to increase participants’ knowledge and awareness of key developments in areas such as disruptive technologies, emotional intelligence, leadership, as well as family governance and legacy, finance and wealth management.

These programs helps to guide and inspire heirs on their journey to become champions of progress, whatever their career or calling.

 

 

Wealth is to be used to cement family values and ties, build a lasting family legacy, and contribute to nation and society. Families who understand this are able to prolong their legacies for generations.

Money K.
Global Head of Next Generation; Global Client Service - Asia Pacific
How we serve you
Enhancing knowledge
The Next Generation Program strives to create learning and developmental opportunities for participants.

With input from our own and external thought leaders, we aim to deliver insights that participants will be able to apply in their businesses and other activities.

Next Generation events are invaluable opportunities for participants to network with other scions of leading families.

Our Empowering Leaders Programme is held in partnership with Cambridge University. It helps participants poised to take on new leadership roles in their family business to hone their leadership skills and prepare for challenges.

Our Frontiers Conference is held in partnership with Singularity University.

This program exposes participants to the extraordinary opportunities that innovation offers and to the risks that disruption poses to the status quo.

Each seminar is typically attended by about forty to fifty heirs of some twenty different nationalities.

Promoting intergenerational planning
Our approach also involves bringing generations together to discuss succession issues.

We hold an annual program – Business Families Summit – where two or three generations of each family explore succession planning, wealth transfer, family governance and legacy building.

Following private discussions with experienced specialists, participants identify the existing and new strategies that will support their strong performance in this new future.

They come away with a plan of action customized for their family.

FAMILY BRIEFINGS
To survive and thrive in today’s era of disruptive innovation, family enterprises must build on their strengths and be prepared to do things differently.

This involves identifying strategies that are suitable in today’s rapidly changing environment and the best practices of other wealthy families.

The Private Bank has a long-standing partnership with Cambridge Institute for Family Enterprise, which runs our Families Business Summit.

Meet our people

Money K caricature
Global Head
Money K.
Global Head of Next Generation; Global Client Service
Asia Pacific

With more than 25 years of experience in journalism, public relations and marketing, Money has overall responsibility our Next Generation programs globally.

Money joined Citi in 2000. Previously, he previously worked as a marketing and PR consultant specialising in the financial services, airline and tourism sectors.

He holds an MBA from Macquarie University, Sydney, Australia.

Eliza Deliyannides caricature
Global Head
Eliza Deliyannides
Global Head of Marketing

Based in London, Eliza has overall responsibility for the Private Bank’s marketing strategy worldwide, seeking to deliver exceptional client experiences.

Eliza has extensive experience spanning strategic marketing, product development, product management, operations, and special projects. 

Before re-joining Citi in 2011, Eliza held senior global positions with institutional asset management firms including Natixis, F&C, and Deutsche/Scudder. She began her career as a strategic and supply analyst at Mobil Oil.

Eliza has a bachelor’s in mechanical engineering from the University of Manchester Institute of Science and Technology.

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Money K caricature
Global Head
Money K.
Global Head of Next Generation; Global Client Service
Asia Pacific

With more than 25 years of experience in journalism, public relations and marketing, Money has overall responsibility our Next Generation programs globally.

Money joined Citi in 2000. Previously, he previously worked as a marketing and PR consultant specialising in the financial services, airline and tourism sectors.

He holds an MBA from Macquarie University, Sydney, Australia.

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Eliza Deliyannides caricature
Global Head
Eliza Deliyannides
Global Head of Marketing

Based in London, Eliza has overall responsibility for the Private Bank’s marketing strategy worldwide, seeking to deliver exceptional client experiences.

Eliza has extensive experience spanning strategic marketing, product development, product management, operations, and special projects. 

Before re-joining Citi in 2011, Eliza held senior global positions with institutional asset management firms including Natixis, F&C, and Deutsche/Scudder. She began her career as a strategic and supply analyst at Mobil Oil.

Eliza has a bachelor’s in mechanical engineering from the University of Manchester Institute of Science and Technology.

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Global citizens

The Private Bank exists to serve a very special community. Hear the stories of global citizens in their own words.

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Global Citizens
Experience creator
ALAN FAENA

“Giving new life to a city is one of the most beautiful things that anyone can do,” says Alan Faena, as he looks out on the Miami neighbourhood that now bears his name. “It’s one of the things I’m most proud of, both here and back home in Buenos Aires. These are my gifts to the people, not only for today’s generation but also for future generations.” And what a gift the Faena District is indeed.

Spanning five blocks adjacent to the white sands of Miami Beach, the neighborhood is nothing less than an urban oasis of sensory delights. Its buildings – old and new – somehow fuse perfectly with their natural surroundings. Absolutely nothing is mundane here, not even the multistory parking garage, whose exterior could easily pass for that of an ultra-modern cultural center or designer shopping mall. Incidentally, the Faena District also possesses both of those things.

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Global Citizens
Adriana Cisneros
ADRIANA CISNEROS

“I think it’s something like less than one third of family businesses that make it from the first to the second generation and half of those don’t make it to the third generation,” says Adriana Cisneros. “I’m the third generation in our business, so I really hope I’m going to be one of those that survives. Who knows, I might completely mess up, but hopefully not.” Messing up seems a rather unlikely prospect going by Adriana’s record to date. The company is in robust health under her leadership. She has recently returned from a whistle-stop tour of Central and South America, where Cisneros Interactive has become the sole reseller of Facebook in nine countries, the only nations on earth where the social media giant will not manage its own sales.

Facebook chose to work through Cisneros Interactive because it already has the region’s most advanced advertising network. “I started Cisneros Interactive, our digital division four years ago,” says Adriana. “Our aim from the outset has been to create the largest advertising network in Latin America and also the smartest. When we began, others were trying to do similar things, but in a very country-specific way. No one really dared to do it pan-regionally. I used the same architecture to build the business that my father did when he brought satellite television to Latin America three decades ago.”

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Global Citizens
The Brown family & NFI: Keeping North America running
SID BROWN

I went to Georgetown University, where I majored in finance. After graduation, I went to New York, where I worked for two years in investment banking at Morgan Stanley, before attending Harvard Business School. At that point, I had to decide if I wanted to go back into investment banking or return to the family business. It was 1983 and NFI was primarily a trucking business with very small warehousing, real estate, and truck leasing components.

I’m not completely sure exactly what I was thinking at the time, but I probably felt a certain obligation to join the family business. I’d kind of grown up within NFI. From junior high school onwards, I’d always helped out at the company during summer vacations. I’d worked in the maintenance shop and as a loader in the warehouse. We had always discussed business around the family table as far back as I can remember. So I guess you could say it was in my blood.

When I entered the business, I also had two brothers and a sister working alongside me. So I not only had to figure out how to work with my father, but also with my siblings too. As we were coming up through the ranks, our father wisely refused to appoint any of us as his successor. ‘If I pick one of you,’ he said to us, ‘the others will always resent me and our relationship will suffer.’ Instead, he told us to work it out among ourselves, after which he would sell the business to us.

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Global Citizens
Fighting an asymmetric war
MOHAMED AMERSI

Problem-solving and progress-making are second nature to Mohamed Amersi. For many years, he worked as a lawyer for two of the world’s leading firms, focusing upon highly complex equity-related deals. He subsequently set up his own advisory and investment firm specializing in technology, media, and telecoms. In 2015, he and his family created the Amersi Foundation, which particularly supports causes relating to education, poverty, conflict, and social cohesion.

The pandemic has definitely felt like a war at times. But it’s an unusual, asymmetric kind of war. The enemy we’re fighting is one that we can’t see or touch. It doesn’t deploy tanks, fire bullets or have a nuclear arsenal. But it does have hidden bases in pretty much every single part of the Earth. And our current weaponry is unable to defeat this enemy – an enemy that is only interested in killing us.

Like most people, I have had to learn a lot very quickly about COVID-19. I had no in-depth understanding of what ‘triaging,’ ‘social distancing,’ and ‘self-isolation’ were all about. We’ve all learned a completely new lexicon, a new way of living and have a new way of thinking about things. It’s a strange paradox, but we’ve had to stay apart in order to come together against this pandemic.

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