Staying cautious on equities ahead of peak tariff impact

SUMMARY

Investors have taken the latest tariff threats in their stride. We believe they may be underestimating the likelihood of – and potential harm from – trade strife.


KEY TAKEAWAYS:

 

While peak tariff shock may be behind us, we believe peak impact is yet to come


The recently passed US tax law may boost capital expenditure in time


We are watching second quarter earnings closely, especially in the financial sector


Current equity pricing doesn’t properly reflect downside risks, in our view


 

 

 

Bolstered by the recent passing of his tax bill, President Trump refocused on his trade war last week. 

The US administration sent targeted tariff threat letters to countries that together supply just over a third of US imports. 

If the rates mentioned stick, the average effective US tariff would rise from 3% in January to around 20%. 

However, markets have brushed aside this renewed bout of tough talk. 

While negotiations with other major trading partners like Europe, Mexico, and China are still ongoing until the new August 1 deadline, investors are no longer envisaging a dramatic rise in tariff rates as they were in April. 

We believe markets are underestimating the likelihood of these tariffs coming into force and how big they may be if they do. In turn, they are likely underestimating the potential impact on corporate margins and prices. 

As we have argued before, while the market may be past peak tariff shock, we are still a long way from peak tariff impact. 

In our view, short-term factors like seasonality, market momentum, and a low bar for earnings have kept investor sentiment buoyant. 

Nevertheless, we remain tactically neutral on equities in core allocations, believing current market pricing doesn’t properly reflect downside risks. 

With implied volatility still relatively low, tactical hedging may also make sense as a risk management tool for qualified clients.

 

US capital expenditure’s potential upside

Several provisions in the recently passed tax legislation may boost US corporate investment over the medium-term. 

The combination of tariff pressure and incentives such as permanent full expensing of equipment, research & development, and factory building may lead to onshoring of industrial production in the coming years. 

That said, these provisions are intended to be permanent. Consequently, firms may not feel the urgency to initiate new projects that they would if the provisions were time limited. 

In the near-term, we remain skeptical that earnings expectations will increase on the back of this bill. 

That is despite the positive reception by investors, with markets hitting fresh all-time highs.

After all, companies must navigate larger macro issues, such as restrictive monetary policy and tariff whiplash. These factors may neutralize some of this pro-business domestic policy, particularly for projects that require borrowing or imported materials. 

At the sector level, we see cross-cutting impacts from the tax legislation. Among beneficiaries, US defense contractors will see another $150bn in incremental government spending, focused on bolstering missile defense, artillery, and shipbuilding capacity. 

Citi Research1 estimates that permanent depreciation alone boosts US telecom fair value by 7%. 

Secondary beneficiaries from higher US capex also include machinery and industrial robotics names. However, it may take several quarters for a pickup in new orders to materialize. 

We will be tracking new capex announcements during the second quarter’s earnings season, especially the time horizon for such investments.

Not all sectors were winners from the tax legislation. Clean energy and electric vehicle firms lose significant Biden-era subsidies beginning September 30. 

Cuts to social programs such as food assistance and Medicaid are broadly negative for staples food producers and smaller health care providers, respectively.

While we see the potential to invest thematically for a rise in capex in 2026, our portfolios currently remain anchored to areas of the market where investments are already underway, particularly AI infrastructure. 

 

What we’re watching in banks’ earnings season

Equity investor focus is turning to second quarterly earnings season. Twenty-three S&P 500 financials names are reporting in the week of July 14. 

US banks have rallied nearly 10% since mid-June, boosted by successful 2025 regulatory stress tests that enable higher payouts to shareholders in the year ahead. 

Big banks should deliver another strong quarter for trading revenues amid a rollercoaster for markets, while somewhat reduced macro uncertainty and improving loan growth bodes well for net interest income. 

The outlook for dealmaking activity in the second half of 2025 will be a key focus for analysts. There may be important knock-on effects for asset managers whose performance has lagged the banks so far year-to-date.

Second quarterly results come at a critical moment as bank valuations approach post-Global Financial Crisis highs. 

US banks currently trade at 1.6 times book value, near to their peak level since 2010, although there remains significant dispersion within the sector. 

Bank bulls would argue that this time is truly different, with regulatory tailwinds, yield curve normalization, and an uptick in M&A activity justifying structurally higher multiples. 

Importantly for global portfolios, financials have been a key component of momentum trades leading the market higher since April. 

With momentum taking a bit of a pause as laggards catch up, second quarter earnings will be key as we assess market internals. 

 

Investments

Our expertise in and access to global markets provide you with insights and the broadest range of investment opportunities, which we accompany with the highest level of service.

Contact us

To help put you in touch with the right Private Bank team, please answer the following questions.

Are you an existing Private Bank client?

Please fill out the form, so we can contact you.

I consent to the use of my personal information (name, telephone number and email address) by Citi Private Bank for the purpose of contacting me to send me marketing information about Citi Private Bank's wealth management products and services. I understand that my information will be used in accordance with the relevant  privacy statement for my location. I also understand I can withdraw this consent to be contacted by phone by emailing donotcall@citi.com, or email by visiting the email preference center at any time.

Please consent to the terms and conditions to continue

I am looking for services to support...

My net worth is (USD)...

The AUM (USD) of my single family office is...

Thank you for your interest in Citi Private Bank.

Our family office services are only available to single family offices with over $100 million in AUM. 

Thank you for your interest in Citi Private Bank.

Our services have a minimum investment level of $5 million.

Based on the information provided, we believe that a Citigold relationship may be most appropriate for your needs.

To find out more: Visit Citigold

Thank you for your interest in Citi Private Bank.

Our services are only available to individuals & family offices.

Based on the information provided, we believe that a Citi Commercial Bank may be most appropriate for your needs.

To find out more: Visit Citi Commercial Bank

Job title & Company

Job title & Company

Location

Please select one of the above options

Please enter your contact details

How can we help you?

I consent to the use of my personal information (name, telephone number and email address) by Citi Private Bank for the purpose of contacting me to send me marketing information about Citi Private Bank's wealth management products and services. I understand that my information will be used in accordance with the relevant privacy statement for my location. I also understand I can withdraw this consent to be contacted by phone by emailing donotcall@citi.com, or email by visiting the email preference center at any time.

Please consent to the terms and conditions to continue

How can we help you?

I consent to the use of my personal information (name, telephone number and email address) by Citi Private Bank for the purpose of contacting me to send me marketing information about Citi Private Bank's wealth management products and services. I understand that my information will be used in accordance with the relevant privacy statement for my location. I also understand I can withdraw this consent to be contacted by phone by emailing donotcall@citi.com, or email by visiting the email preference center at any time.

Please consent to the terms and conditions to continue

Thank you for your interest in Citi Private Bank. A member of our team will be in touch with you shortly.

Thank you for contacting Citi Private Bank. Your enquiry has been forwarded to your relationship team who will be in touch as soon as possible.